Warning: Late repayment can cause you serious money problems. For help, go to moneyhelper.org.uk
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5 Minutes min read

Updated: 19th August 2025

CashLady is a credit broker, and we’ve partnered with over 30 reputable direct lenders who offer a wide range of financial solutions.
The chances are you’ve probably heard of 118 118 Money. Curious to find out more about them and the services they provide? Our guide has you covered.

118 118 Money alternative

Who is 118 118 Money?

118 118 Money, which you may recognise from its distinctive advert campaigns, is a well-known direct lender of short-term loans.
The 118 118 Money mascots consist of two heavily moustached men in fitness gear, who can often be seen weightlifting or running their way through adverts.
On their website, 118 118 Money states that they’re “here to help Britain achieve financial fitness”.

Is 118 118 Money authorised and regulated by the Financial Conduct Authority (FCA)?

118 118 Money is a trading name of Madison CF UK Limited and is authorised and regulated by the FCA. You can find their company profile on the FCA register here.

Where can I find 118 118 Money reviews?

You can read customer reviews for 118 118 Money on Trustpilot, where they’re rated ‘Excellent’ with an overall score of 4.8/5.

Could I get a loan with 118 118 Money if I have bad credit?

118 118 Money is just one of the lenders on the CashLady panel who are willing to consider applications from people with bad credit history. They are proud to have supported over 800,000 customers.

Regardless of your credit score, you should take the time to carefully consider whether a loan is a suitable solution for your current financial situation.
You’ll be expected to repay your loan on time each month; doing so should never leave you unable to cover the cost of your essential outgoings.
Please bear in mind that a bad credit loan could come with a higher rate of interest, which will increase your monthly repayments, as well as the overall cost of the loan.

How much could I borrow with 118 118 Money?

118 118 Money offers loans between £1,000 and £5,000.

Not quite the right fit to cover your expense? Don’t worry - CashLady could help you search for a loan from £100 to £10,000.

What repayment terms are offered by 118 118 Money?

Customers have the choice to repay their 118 118 Money loan over terms between 12 and 36 months.

Again, it’s important to remember that 118 118 Money is just one of over 30 lenders on the CashLady panel. If you’re looking for a different repayment term than those offered by 118 118 Money, please know that with CashLady, you can search for a loan with a repayment term between 3 and 60 months, depending on the amount of money you apply to borrow.

118 118 Money Representative Annual Percentage Rate (APR)

118 118 Money’s Representative APR is 49.9%, and they provide the following Representative Example on their website:

Amount of credit £2,000 for 24 months. Interest rate: 41.2% pa (fixed). 24 scheduled monthly payments of £123.64. Total amount payable: £2,967.43. Representative 49.9% APR.

Who can apply for a 118 118 Money loan?

You could be eligible for a 118 118 Money loan if you:

    • Are between the ages of 18 and 70;
    • Are a UK resident;
    • Have a current UK bank account and debit card; and
    • Are employed or self-employed with a monthly net income of at least £700.

How quickly could 118 118 Money send my loan?

118 118 Money processes applications and pays out funds to approved applicants 7 days a week. It could take anywhere between 15 minutes and 2 hours for your money to be sent to your bank account; however, please note that the time it takes for the loan to become available in your account will depend on your bank’s policies and procedures.

If your application is approved later on in the day, there’s a possibility that your funds might not be sent until the following morning.

Could I apply for more than one 118 118 Money loan at the same time?

No, it’s not possible to get two separate 118 118 Money loans at the same time. If you repay your 118 118 Money loan on time and have managed your repayments effectively, you could be eligible to apply again, although this will be subject to standard checks, including a creditworthiness assessment.

Will I be charged a fee for late repayment with 118 118 Money?

118 118 Money states that you could be charged £12 for a missed or late repayment. They urge customers who are experiencing difficulties in repaying their loan to contact them as soon as possible on 02920 548 118.

Please be aware that a late or missed repayment will harm your credit score. The sooner you reach out to your lender and let them know that you’re struggling, the sooner they can help you come up with a plan.

If you need support with your finances or are worried about your level of debt, please reach out to either StepChange, MoneyHelper, Citizens Advice, or National Debtline, who offer free, confidential advice.

Does 118 118 Money provide an online account?

Yes – approved applicants will be given access to an online account, where they can manage their loan.

Is there a 118 118 Money app available?

Yes, you can download the 118 118 Money app onto your phone for free via Google Play or the App Store.

Contact 118 118 Money customer service

You can contact 118 118 Money by phone, on 02920 548 118, or by accessing your customer account on the app and selecting the ‘Live Chat’ function.*

*118 118 Money’s contact hours are between 8am and 7pm from Monday to Saturday, and 9am and 5pm on Bank Holidays. Please note that they are closed on Sundays.

Got more questions?

You can browse through the information on the useful FAQ section of 118 118 Money’s website.

A summary of 118 118 Money

    • 118 118 Money is a direct lender of short-term loans.
    • They are willing to consider applications from people with a history of bad credit.
    • With 118 118 Money, you could borrow between £1,000 and £5,000, with a repayment term from 12 to 36 months.
    • If approved, your money could be sent within 2 hours, although this will depend on the time of day. Your bank’s policies and procedures will also determine when the money will become available in your account.
    • Late or missed repayments could be subject to a £12 fee.
    • Customers can manage their loan through their personal 118 118 Money account, or via the app, which is free to download from both the App Store and Google Play.
    • 118 118 Money is a trading name of Madison CF UK Limited, and is authorised and regulated by the FCA.
    • As of June 2025, 118 118 Money scores 4.8/5 on Trustpilot.
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CashLady Representative 79.5% APR

CashLady Representative 79.5% APR

Representative Example

Amount of credit:
£1000 for 12 months
at £123.40 per month
Total amount repayable of £1,480.77
Interest: £480.77
Interest rate: 79.5% pa (fixed)
79.5% APR Representative

Warning: Late repayment can cause you serious money problems.
For help, go to moneyhelper.org.uk

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How much do you want to borrow? Representative 79.5% APR

CashLady Representative 79.5% APR