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Cashlady speaking to people on the street regarding financial emergencies

Treating Customers Fairly

This video explains our Treating Customers Fairly policy.

Money Gap is committed to providing the highest standard of products and services to our customers. Customer satisfaction is at the heart of our product and as such we do our best to meet expectations and provide the sought-after outcome.

As part of our overall compliance policy, we are committed to treating our customers fairly in accordance with the Financial Conduct Authority’s Treating Customers Fairly (TCF) Principles. Our staff is trained to ensure that customers are treated fairly and that our TCF Principles are adhered to. This TCF policy is designed to follow the six key guidelines as outlined by the FCA:

  1. Consumers can be confident that they are dealing with firms where the fair treatment of customers is central to the corporate culture.

  2. Products and services marketed and sold in the retail market are designed to meet the needs of identified consumer groups and are targeted accordingly.

  3. Consumers are provided with clear information and are kept appropriately informed before, during and after the point of sale.

  4. Where customers receive advice, the advice is suitable and takes account of their circumstances.

  5. Consumers are provided with products that perform as firms have led them to expect, and the associated service is both of an acceptable standard and as they have been led to expect.

  6. Consumers do not face unreasonable post-sale barriers imposed by firms to change product, switch provider, submit a claim or make a complaint.

Our Treating Customers Fairly Principles are:

  1. TCF Culture – At Money Gap we put our customers at the heart of what we do at all time. Customers can be confident that fair treatment is central to our culture.
  2. Clear Information – We provide customers with clear and factual information, ensuring that they are kept suitably informed about our products. We make sure the content on our websites is clear, not misleading and in plain English.
  3. Appropriate Solution & Suitable Product - Products and services marketed are designed to meet the needs of customers and where possible, identified consumer groups and are targeted accordingly. (ref: FCA treating customers fairly) This is how our product is designed and how our systems work. We make sure it does what it is intended to do.
  4. Marketing – We market and advertise credit products to customers in a manner that is clear and compliant with current FCA regulation. Our compliance policies cover approval and legal sign-off of financial promotions where required, timely review of existing promotions and prompt withdrawal of expired or no longer compliant past financial promotions to ensure regulatory compliance.
  5. Advice - When customers are in need of advice we refer them to the appropriate body that can help them.
  6. cashlady refer to appropriate financial bodies if a customer needs a piece of advice
  7. Customer expectations – Customers are provided with products and solutions that perform as expected, and any such solution is of an acceptable standard. No extra services are added or any fees charged from the customer for the service we provide. We will not lead the customer to any third party that will charge them an unexpected fee or treat them unfairly in any way. We also try to educate the customer and make sure our product is only used in the right circumstances.
  8. No unreasonable barriers – Customers do not face unreasonable barriers when dealing with us. This includes where the customer wishes to ask a service related question or make any complaint whether involving us directly or a lending partner. We respond promptly to any customer complaints where unfair treatment is concerned. Details of our complaints policy can be found here.
  9. Responsible Lending practices – We make sure we follow responsible lending practices and are products are used as intended. See things to consider.
  10. Dealing with vulnerable customers - We make sure to follow our procedure for dealing with vulnerable customers.
  11. Audit and Ongoing monitoring - Periodically test adherence to TCF Principles by Money Gap Limited, our lending partners and recommend changes where appropriate.

We continue to improve this policy and practices around the principles of treating customers fairly in order to make sure that at the heart of everything we do, we are committed to being clear, honest and fair.

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Representative 49.9% APR
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Amount borrowed: £1200 for 18 months
Number of repayments: 18
Interest rate p/a: 49.9% (variable)
Each repayment amount: £90.46
Total amount repayable: £1628.28
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CashLady is rated 4.6 stars by and Smart Money People based on 331 merchant reviews is not a lender but is a fully regulated and authorised credit broker which introduces borrowers and lenders for the purposes of entering into short-term unsecured loan agreements. does not charge customers a fee for using its broker services, but it receives a commission from lenders or other brokers if a customer enters into a consumer credit agreement with a lender or broker following an introduction through this website. is a registered Trading Name of Digitonomy Limited, Registered in England and Wales (Company number 08385135), Registered Office; Steam Mill Business Centre, Steam Mill Street, Chester, Cheshire, CH3 5AN. Digitonomy Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register under reference number: 690249. Licenced by the Information Commissioners Office, (registration number ZA007309) *Once approved, your cash could be sent within 10 minutes. The time that it takes for the cash to be received in your account will depend on your bank’s policies and procedures. Loans available to over-18s only, subject to status © 2020