privacy policy
Apply now for award winning payday loans
.

Select Your Loan Amount

secure payday loan application tick box Secure Application         quick decision tick boxQuick Decision
mobile friendy tick box Mobile Friendly               apply online tick boxApply Online
no hidden fees tick box No Hidden Fees              flexible and clear tick boxFlexible, Clear

"To speak to a customer service respresentative, please call 0808 164 1244

HCSTC City Index – UK Consumer Trends

Millions of people apply for High Cost Short Term Credit solutions each year. Use the map below to see the monthly consumer trends by City.
Click each City for more info. The data is aggregated from all the applications we receive as a business. Each month we collate the employer information and publish the top employers, top loan purpose, and month on month trends for each city/region.

  • Glasgow
  • Edinburgh
  • Belfast
  • Newcastle
  • Leeds
  • Bradford
  • Manchester
  • Liverpool
  • Sheffield
  • Nottingham
  • Stoke on Trent
  • Leicester
  • Norwich
  • Birmingham
  • Coventry
  • Cardiff
  • Bristol
  • Reading
  • London

Newcastle

January 2019

Number % Increase MOM
Applications 435 3.33%-49.48%
Average Loan Request £331.00 -8.31%9.97%
Average Monthly Income £1458.17 -1.48%4.08%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHS
2. Pay Bills 2. GATESHEADCOUNCIL
3. Other expense 3. TELEPERFORMANCE

Edinburgh

January 2019

Number % Increase MOM
Applications 329 18.35%-43.57%
Average Loan Request £339.00 -7.63%2.73%
Average Monthly Income £1504.29 6.01%6.84%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHSLOTHIAN
2. Pay Bills 2. NHS
3. Home Improvement 3. TESCO

Birmingham

January 2019

Number % Increase MOM
Applications 704 20.14%-38.89%
Average Loan Request £341.00 -15.59%-2.01%
Average Monthly Income £1512.00 0.27%7.08%
Loan Purpose Top Employers
1. Unexpected Expense 1. BIRMINGHAMCITYCOUNCIL
2. Other expense 2. NHS
3. Pay Bills 3. DHL

Glasgow

January 2019

Number % Increase MOM
Applications 471 8.03%-43.12%
Average Loan Request £335.00 -11.61%3.40%
Average Monthly Income £1426.50 -2.09%2.18%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHS
2. Pay Bills 2. GLASGOWCITYCOUNCIL
3. Home Improvement 3. ARNOLDCLARK

Manchester

January 2019

Number % Increase MOM
Applications 531 6.41%-45.31%
Average Loan Request £323.00 -6.92%2.54%
Average Monthly Income £1477.08 3.58%4.68%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHS
2. Pay Bills 2. TESCO
3. Special Occasion 3. MANCHESTERCITYCOUNCIL

Cardiff

January 2019

Number % Increase MOM
Applications 335 -3.74%-50.74%
Average Loan Request £330.00 -2.37%2.80%
Average Monthly Income £1428.32 -2.24%5.80%
Loan Purpose Top Employers
1. Unexpected Expense 1. WEBHELP
2. Pay Bills 2. TESCO
3. Other expense 3. NHS

Leeds

January 2019

Number % Increase MOM
Applications 291 29.33%-40.37%
Average Loan Request £307.00 -13.28%6.23%
Average Monthly Income £1383.32 -1.05%-4.80%
Loan Purpose Top Employers
1. Unexpected Expense 1. LEEDSCITYCOUNCIL
2. Pay Bills 2. COMPASS
3. Other expense 3. LOWELL

Bradford

January 2019

Number % Increase MOM
Applications 194 -10.60%-43.93%
Average Loan Request £354.00 -1.94%15.31%
Average Monthly Income £1396.36 -1.39%-0.90%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHS
2. Pay Bills 2. BASF
3. Home Improvement 3. HOLTDOCTORS

Belfast

January 2019

Number % Increase MOM
Applications 460 -48.26%14.71%
Average Loan Request £360.00 -10.67%10.43%
Average Monthly Income £1464.32 0.50%2.47%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHS
2. Pay Bills 2. EDUCATIONAUTHORITY
3. Vehicle Repair 3. FIRSTSOURCE

London

January 2019

Number % Increase MOM
Applications 1208 1.85%-48.13%
Average Loan Request £371.00 -6.78%5.40%
Average Monthly Income £1714.96 -2.84%2.08%
Loan Purpose Top Employers
1. Unexpected Expense 1. SAINSBURYS
2. Pay Bills 2. TESCO
3. Other expense 3. NHS

Coventry

January 2019

Number % Increase MOM
Applications 273 10.98%-45.18%
Average Loan Request £341.00 -8.33%5.25%
Average Monthly Income £1562.28 7.23%12.07%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHS
2. Pay Bills 2. DHL
3. Other expense 3. JAGUARLANDROVER

Liverpool

January 2019

Number % Increase MOM
Applications 452 24.52%-41.15%
Average Loan Request £327.00 -11.86%4.47%
Average Monthly Income £1521.75 -1.82%10.11%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHS
2. Pay Bills 2. ASDA
3. Special Occasion 3. MATALAN

Leicester

January 2019

Number % Increase MOM
Applications 297 6.45%-40.95%
Average Loan Request £360.00 -10.45%4.05%
Average Monthly Income £1483.05 -0.60%0.14%
Loan Purpose Top Employers
1. Pay Bills 1. NHS
2. Unexpected Expense 2. PRIMELIFE
3. Vehicle Repair 3. LEICESTERCITYCOUNCIL

Bristol

January 2019

Number % Increase MOM
Applications 261 18.64%-47.27%
Average Loan Request £344.00 -0.58%11.69%
Average Monthly Income £1507.93 -1.44%3.57%
Loan Purpose Top Employers
1. Unexpected Expense 1. DWP
2. Pay Bills 2. GREENEKING
3. Other expense 3. COOP

Norwich

January 2019

Number % Increase MOM
Applications 175 6.06%-53.83%
Average Loan Request £359.00 -10.70%8.79%
Average Monthly Income £1473.32 -2.43%3.75%
Loan Purpose Top Employers
1. Pay Bills 1. TESCO
2. Unexpected Expense 2. NORFOLKCOUNTYCOUNCIL
3. Vehicle Repair 3. NORWICHPRACTICES

Nottingham

January 2019

Number % Increase MOM
Applications 371 14.86%-45.20%
Average Loan Request £312.00 -16.80%-6.87%
Average Monthly Income £1462.29 -3.73%4.00%
Loan Purpose Top Employers
1. Pay Bills 1. BOOTS
2. Unexpected Expense 2. SPORTSDIRECT
3. Other expense 3. TESCO

Reading

January 2019

Number % Increase MOM
Applications 217 7.96%-38.53%
Average Loan Request £345.00 -8.73%-1.43%
Average Monthly Income £1633.19 -10.56%5.23%
Loan Purpose Top Employers
1. Unexpected Expense 1. TESCO
2. Pay Bills 2. SUMOSAMTSHIRTS
3. Other expense 3. WESTBERKSHIRECOUNCIL

Sheffield

January 2019

Number % Increase MOM
Applications 408 3.29%-51.49%
Average Loan Request £352.00 -2.22%4.45%
Average Monthly Income £1460.80 2.87%3.24%
Loan Purpose Top Employers
1. Unexpected Expense 1. NHS
2. Pay Bills 2. ASDA
3. Other expense 3. CAPITA

Stokeontrent

January 2019

Number % Increase MOM
Applications 210 -9.09%-45.31%
Average Loan Request £342.00 -4.47%11.76%
Average Monthly Income £1404.24 -4.21%5.98%
Loan Purpose Top Employers
1. Pay Bills 1. NHS
2. Unexpected Expense 2. HCONE
3. Other expense 3. SCREWFIX
Compare YOY

For more detailed UK statistics, please contact
media@moneygapgroup.com

Warning: Late repayment can cause you serious money problems. For help, go to moneyadviceservice.org.uk     

CashLady.com is a credit brokerage website owned and operated by Money Gap Limited. We are not a lender and do not provide credit to consumers. If you make an application through this site it will be shown to a selection of UK based lending partners for careful consideration. Applicants must be 18 years or over and approval is subject to status. We will never charge a fee for our service, but do receive a commission from lenders following successful introductions originating from this website. Any information we provide is for the strict purpose of illustrating the lending process only and does not constitute any form or financial or legal advice.

Money Gap Limited is a company registered in England and Wales with company number 6617413.
Registered Office: 89 New Bond Street, London W1S 1DA. Correspondence address: 14 Grays Inn Rd, London WC1X 8HN. Authorised and regulated by the Financial Conduct Authority. You can find us on the FCA Register with Reference number 726151. Data Protection Registration Number Z1696368.
Cashlady.com is a trademark and trading name of Money Gap Limited. Copyright ©2019 Money Gap Limited. All Rights Reserved.