Have you ever wondered what prompts people to apply for short term finance?
The logical explanation is a cash emergency such as an appliance or car breaking down. But could there be something else that influences our borrowing decisions?
In 2016 Cash Lady had over 300,000 applications for short-term credit. Looking at this data, we wondered if there could be a correlation between people’s star signs and their spending habits.
The results from our loan application analysis relating to corresponding signs of the zodiac are quite staggering, prompting some interesting debate about to how an individual’s personality may influence their financial behaviour.
You can view the results of our star sign research in the infographic below – what was your position?