Payday Loan Market Analysis 2017 – In this market report, CashLady analysed the information from over 500,000 payday loan applications received in both 2015 and 2016.
The aim of this analysis was to better understand the changes in customer need since the FCA completed their overhaul of the industry and how other recent factors (such as Google’s Payday lending policy) changed the behaviour of our customers.
The report is broken down into 4 sections:
• Loan amounts and affordability
• Housing situation
• UK Employers
• UK counties